We spent way too many nights buried in 300-page pension fund PDFs, copying commitment data into spreadsheets like it was 2003. Then one day, we looked at each other and said: "There has to be a better way." Turns out, there wasn't. So we built one.
Picture this. You're a GP raising your first fund. You've got a solid track record, a great strategy, and exactly zero idea which LPs are actually investing in your space. So you do what everyone does: you Google "pension funds investing in private equity" and start downloading PDFs. Hundreds of them.
CalPERS alone publishes a report that's thicker than a Harry Potter book. And you're sitting there, at 11 PM, squinting at a table on page 247, trying to figure out if they committed $200M to "Acme Growth Partners III" or "Acme Growth Fund III" because the pension fund decided those are two completely different things.
Meanwhile, the big shops? They're dropping tens of thousands a year on legacy data subscriptions. Your entire marketing budget for Fund I is about that much. So you're basically choosing between LP data and, well, eating.
That was us. We sat in a coffee shop (where we accidentally ordered a $47 oat milk latte situation, but that's another story) and had the conversation that changed everything:
"Why is all this data locked behind a paywall? Pension funds are required by law to publish it."
"Because nobody's organized it. It's scattered across 500 different government websites in every possible format."
"So let's organize it. We've built data pipelines for banks. How hard can pension fund PDFs be?"
(Narrator: It was, in fact, very hard.)
But we did it anyway. We built AI that reads those insanely formatted PDFs. We normalized fund names that pension funds can never agree on (is it "KKR Americas XII" or "KKR North America Fund XII"? Spoiler: it's the same fund). We tracked vintage years, strategies, commitment amounts, and linked every single data point back to its source document so you don't have to just trust us.
Then we added real-time LP signals, because why stop there? Now you can see when CalPERS announces a new allocation or when Oregon PERS posts board meeting minutes approving a new commitment. Before that news hits the fundraising circuit dinner, you already know about it.
But here's the thing: data alone doesn't close a fund. You still need to track who you've contacted, who's in diligence, who gave you a soft circle, and who ghosted you after the second meeting. So we built a full fundraising pipeline right into the platform. Intro, Discussion, Due Diligence, Soft Circle, Committed. Drag, drop, done. No more juggling spreadsheets, CRMs that weren't built for fundraising, and sticky notes on your monitor.
Prilago isn't just a data tool. It's your fundraising operating system. Find the right LPs, get alerted when they move, research their history with AI, and manage your entire pipeline from first intro to final close. All in one place.
And we priced it at $500/month. Not because we're running a charity (we like eating too), but because we believe every GP raising a fund deserves access to the same intelligence and tools that mega-firms have always had. Your ability to fundraise shouldn't depend on your ability to pay for a data subscription that costs more than your first hire.
That's Prilago. Built by people who've been in the trenches of fundraising, who've stared at too many PDFs, and who got tired of watching good GPs waste months chasing the wrong LPs when the data was right there, hiding in plain sight.
These principles shape every product decision we make and every line of code we write.
Private markets don't have to be opaque. Public pension funds, endowments, and foundations publish their allocation data. We make it accessible, structured, and actionable. Every GP deserves to see what's happening in the market.
We're tired of five-figure annual data subscriptions that only the biggest firms can afford. Prilago is priced at $500/month, a fraction of legacy providers, because LP intelligence shouldn't be a luxury. Great data should be accessible to all.
Most platforms give you either data or tools, never both. We bring world-class data engineering and modern product design together in one platform so you can research, analyze, and manage your fundraising in a single place.
We started with GP needs because we know the fundraising pain firsthand. But our vision is bigger: a unified platform that serves both GPs and LPs, creating true two-sided transparency in private capital markets.
We don't bolt AI onto a legacy product. Prilago is built AI-first. from document extraction to LP pattern analysis to natural-language search. Intelligence is in our DNA, not a feature tacked on.
Every data point in Prilago is traceable to a source document: public filings, board minutes, annual reports, and CAFRs. We never fabricate or estimate. You can trust what you see because you can verify it.
Our team's unique combination of skills is what makes Prilago possible.
Today, Prilago serves General Partners, giving them the LP intelligence, signals, and tools they need to fundraise smarter and faster. But this is just the beginning.
Our vision is to build the one-stop platform for all private market participants. Very soon, we'll be expanding to serve Limited Partners (LPs) as well, providing them with fund discovery, GP due diligence tools, and portfolio analytics. The private market deserves a platform where both sides of the table can find each other, communicate, and transact with confidence.
We believe that transparency creates better outcomes for everyone. When GPs can find the right LPs, and LPs can find the best opportunities, capital flows more efficiently and the entire ecosystem benefits.
GP Intelligence
LP data, signals, AI search, pipeline OS
NowLP Tools
Fund discovery, GP diligence, portfolio analytics
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Two-sided platform connecting GPs and LPs
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